Digital Turbine provides mobile advertising and app distribution technology by connecting app developers and advertisers with wireless carriers, mobile device manufacturers, and app publishers. The company's primary product is Ignite, a software platform embedded directly on Android smartphones through multi-year partnerships with carriers and OEMs. Ignite delivers pre-installed apps and native content directly to the device interface, providing a distribution channel that bypasses traditional app stores. The business operates through two segments: On Device Solutions and App Growth Platform. On Device Solutions manages application and content media delivery through the Ignite platform, while App Growth Platform provides an ad tech stack including a demand-side platform for advertisers and a supply-side exchange for publishers. Digital Turbine generates revenue by charging advertisers for app installs and ad impressions, while sharing a portion of this revenue with its carrier and OEM partners. The company's strategy focuses on using first-party device data and AI models to enhance ad targeting and expanding its presence in international markets like Europe and Latin America. Additionally, Digital Turbine is positioning its SingleTap technology as infrastructure for alternative app distribution, allowing developers to offer one-touch downloads outside of the Google Play and Apple App Store ecosystems.