Educational Development Corporation (EDC) publishes and distributes children’s books, educational toys, and STEAM-based games. The company maintains a catalog of roughly 2,000 titles, featuring interactive board books, activity books, and science-themed content. EDC’s business relies heavily on its exclusive U.S. multi-level marketing (MLM) distribution rights for Usborne Publishing, a supplier that provides a significant portion of its inventory. The company operates through two segments: PaperPie and EDC Publishing. PaperPie is a direct-to-consumer division where independent Brand Partners sell products through social media, home parties, and school book fairs. This direct sales channel generates the majority of EDC's revenue. The EDC Publishing segment sells proprietary brands, such as Kane Miller, Learning Wrap-Ups, and SmartLab Toys, to retail bookstores and specialty shops. EDC’s business model involves purchasing titles at wholesale and reselling them through its sales networks. The size and activity level of the Brand Partner network drive revenue performance, making new title releases a critical catalyst for sales force engagement and customer retention. Having eliminated bank debt through a property sale, EDC is now focused on a recovery strategy that includes resuming new title orders to re-energize its sales force, recruiting younger Brand Partners, and launching new digital fundraising programs.