Hurco designs, manufactures, and sells CNC machine tools — primarily vertical machining centers (mills) and turning centers (lathes) — to metal cutting manufacturers across aerospace, defense, medical, automotive, and electronics industries. Hurco's core differentiator is its proprietary WinMax control software, which allows operators with limited programming experience to create complex machining programs quickly from a blueprint or CAD file. This ease-of-use targets job shops and smaller manufacturers that lack dedicated programmers or CAM software. Hurco sells under three brands: the flagship Hurco brand (WinMax-equipped mills and lathes), Milltronics (value-tier machines for job shops), and Takumi (high-performance precision machines using industry-standard controls for die, mold, aerospace, and medical customers). Hurco also operates ProCobots, a cobot-based automation business, and LCM, an Italy-based manufacturer of high-value machine tool components. Machine tool sales drive roughly 80% of revenue, with service parts and service fees making up most of the remainder. Hurco sells through a global network of approximately 160 independent distributors, supplemented by direct sales subsidiaries in 12 countries. Manufacturing runs primarily through a wholly-owned Taiwan subsidiary, with assembly in Indianapolis and component manufacturing in Italy. Because machine tools are capital goods, demand is highly cyclical, and Hurco builds to stock with only about a 45-day backlog, making revenue sensitive to macro conditions.