Dollar General is a small-box discount retailer with nearly 21,000 stores across the U.S., plus a small pilot in Mexico. Stores average about 7,500 square feet and are designed for quick, convenient trips — roughly 80% are located in towns with fewer than 20,000 people, targeting low- and fixed-income households in rural and small-town America. Dollar General stocks around 12,000 SKUs across four categories: consumables (food, household staples, health and beauty), seasonal, home, and apparel. Consumables dominate at roughly 82% of sales and drive traffic, while higher-margin non-consumables make up the remainder. Dollar General sells through its store network and, increasingly, via delivery through DoorDash, Uber Eats, and its own platform, which now reaches roughly 18,000 stores. Dollar General also operates pOpshelf, a ~180-store non-consumable concept currently paused for new openings while management refines its strategy. The core business model relies on high-volume, low-cost stores with lean staffing, disciplined everyday low pricing, and purchasing scale to drive margins. A growing profit pool is the DG Media Network, which sells advertising to CPG brands and generated roughly $170M in retail media volume in FY25. Dollar General's growth strategy centers on opening ~450 new U.S. stores annually, executing large-scale remodel programs, expanding delivery, and improving non-consumable mix — which management targets growing back toward ~20% of sales by 2029 to expand overall gross margins.