Crown Crafts designs and sells infant, toddler, and juvenile products, including bedding, toys, bibs, and diaper bags. Crown Crafts operates through two subsidiaries: NoJo, which focuses on nursery decor, and Sassy Baby, which offers developmental toys and feeding items. Crown Crafts designs products internally and sources nearly all manufacturing from contract facilities in China. Crown Crafts sells these finished goods to large retailers, with Walmart and Amazon acting as its primary customers. Crown Crafts utilizes a mix of owned brands, such as Sassy and Manhattan Toy, and licensed brands including Disney, Bluey, and Ms. Rachel. Licensed products account for over half of sales, with the Disney license representing the largest individual brand license. Profitability depends on sales volume and gross margins, which are impacted by contract manufacturing costs, royalties, and U.S. tariffs on Chinese imports. To improve efficiency, Crown Crafts is consolidating its subsidiaries into a single operating structure. Crown Crafts pursues growth through acquisitions, such as the purchases of Manhattan Toy and Baby Boom, which expanded its portfolio into specialty toys and diaper bags. Crown Crafts also distributes its products in over 50 countries through an international network of distributors.