Citizens is a life insurance holding company with two distinct businesses: selling USD-denominated life insurance to non-U.S. residents (primarily in Latin America and the Pacific Rim), and selling small "final expense" whole life policies to lower-income Americans. The international segment, which accounts for roughly 64% of direct premiums, sells whole life and endowment policies in over 80 countries, with Colombia, Taiwan, Ecuador, Venezuela, and Argentina as its largest markets. The key selling point is USD denomination — premiums, cash values, and claims are all paid in dollars — giving policyholders a hedge against local currency devaluation, a meaningful concern in Latin America. The domestic segment (roughly 36% of premiums) focuses on small whole life policies averaging $7,500–$13,200 in face value, designed to cover funeral and burial costs. Because face amounts are small, most policies require no physical exam, which speeds up underwriting. Citizens distributes internationally through independent agencies and agents in-country, and domestically through a network of over 5,000 independent agents supported by independent marketing organizations. Citizens collects premiums, invests them in a fixed-income portfolio, and earns revenue from both premium income and the spread between investment returns and credited policyholder interest. Citizens uses reinsurance to manage risk, including a 2024 coinsurance agreement with RGA Reinsurance covering 50% of newly written domestic final expense business. The company's growth strategy focuses on expanding domestic first-year sales — including through "white label" products tailored to specific distributors — improving policy retention, and modernizing technology.