Hometown Financial Group is the holding company for TruNorth Bank, a regional community bank operating across Massachusetts, northeastern Connecticut, and southern New Hampshire. TruNorth Bank gathers deposits from individuals, businesses, and municipalities through a network of branch offices and deploys that capital into loans. The bank's lending activities are predominantly real estate-focused, comprising residential mortgages, commercial real estate, multifamily properties, home equity lines of credit, construction loans, and commercial business loans. TruNorth Bank also originates residential mortgages for sale into the secondary market and provides wealth management services. The company earns revenue primarily through net interest income, capturing the spread between interest earned on loans and securities and interest paid on customer deposits and borrowings. TruNorth Bank's strategy focuses on expanding middle-market commercial lending to grow floating-rate assets, increasing core deposits through digital platforms and branch networks, and extending its regional presence in southern New Hampshire through the acquisition of Primary Bank.