Spinnova is a materials technology company that develops and licenses a mechanical process to produce sustainable textile fibre. The company's core product, SPINNOVA fibre, is a cotton-like staple fibre produced from wood pulp, recycled textile waste, agricultural residues, and leather waste. Unlike conventional man-made cellulosic fibres, Spinnova's process aligns microfibrils mechanically without chemical dissolution or regeneration. The resulting fibre can blend with cotton, wool, and synthetics for use by apparel manufacturers. Spinnova operates as a technology licensing platform rather than a direct mass manufacturer. The business model targets revenue through project delivery fees from selling engineering services and equipment integration to industrial partners who build plants, followed by recurring royalties and service fees tied to production volume. Spinnova also produces small volumes from its demonstration facility in Finland for customer qualification with apparel brands, including Adidas, H&M, and ECCO. In addition, Spinnova operates a joint venture with ECCO to develop fibre from leather waste. Spinnova's strategy focuses on building brand demand to encourage industrial partners to construct commercial-scale manufacturing plants.