Mao Shan Huang is a Chinese distributor and retailer of premium imported fruits, primarily focused on Musang King durian. Based in Guangzhou, the company sources durian from Malaysia and distributes it across China. Mao Shan Huang operates through two main channels: wholesale B2B distribution to supermarkets, hotels, and restaurant chains, and direct-to-consumer sales through e-commerce and membership clubs. Mao Shan Huang buys fruit from farms and import agents for resale, requiring significant upfront prepayments to secure supply. Product sales generate nearly all revenue, with small contributions from licensing its e-commerce platform and providing technical services. Mao Shan Huang uses a dynamic pricing model and digital tools, including AI-driven demand forecasting and blockchain-enabled traceability, to manage inventory and verify product origin. The company utilizes an exclusive supply agreement to manage price changes and ensure consistent quality. Management plans to expand into North American and European markets, diversify the fruit portfolio, and offer its supply chain technology to third-party agribusinesses.