Wella is a global beauty company that develops, markets, and sells hair care, hair color, styling devices, and nail products across professional and consumer channels. The company operates two primary segments: Hair & Nail and Beauty Tech. Its brand portfolio includes Wella Professionals, Sebastian Professional, Nioxin, Clairol, Koleston, and OPI in hair and nail, alongside ghd in premium styling tools such as straighteners and hair dryers. Wella employs a professional-first business model, selling directly to salons through a dedicated direct sales force and educator network. Because switching hair color systems creates high switching costs for salons, Wella uses its salon color business as an anchor to cross-sell care and styling lines. The company then leverages stylist endorsements and professional-grade formulations to drive consumer demand across mass retail, specialty beauty, and e-commerce channels. Wella manufactures most of its hair and nail products across owned facilities, while fully outsourcing the production of its ghd styling devices.