Wella is a global beauty company that develops and sells branded hair, nail, and styling products across professional and consumer channels. The company's portfolio includes salon and retail hair color, hair care, styling tools, and nail care under brands such as Wella Professionals, ghd, Clairol, OPI, Sebastian Professional, Nioxin, and Koleston. Wella operates through two segments: Hair & Nail, which encompasses consumable hair and nail lines, and Beauty Tech, which comprises ghd styling appliances. Wella distributes products to salons and stylists through a direct sales force and educator network, and to retail consumers through mass merchants, specialty beauty stores, and e-commerce platforms. The company's business model relies on professional hair color as an anchor product, where high switching costs and routine salon maintenance create sticky customer relationships that facilitate cross-selling into adjacent care and styling categories. Wella leverages its professional brand equity to drive demand in consumer channels. Wella produces consumable products through a mix of owned facilities and third-party suppliers, while outsourcing device manufacturing.