Cumberland Farms is an independent convenience and fuel retailer operating over 3,300 locations across the United States and Europe, primarily in Germany, Belgium, the Netherlands, and Luxembourg. The company sells retail fuel, packaged grocery items, and prepared foodservice, operating through two segments: the United States and Europe. In the U.S., Cumberland Farms primarily operates company-owned stores under its flagship Cumberland Farms banner alongside regional brands such as Turkey Hill and Loaf 'N Jug. In Europe, the company operates retail stations through partnerships with fuel brands like Esso and Texaco, and foodservice and grocery brands including REWE Express and Starbucks. Cumberland Farms makes money by using fuel stations as a traffic driver to convert motorists into higher-margin in-store purchasers of packaged goods, dispensed beverages, and prepared food. The company's strategy focuses on consolidating U.S. stores under the Cumberland Farms brand, expanding proprietary foodservice programs, growing its customer loyalty platform, adding EV charging in Europe, and pursuing bolt-on acquisitions.