Cumberland Farms operates a global network of over 3,200 convenience stores across the United States and Europe. The company sells retail fuel, packaged merchandise, and prepared food. Fuel sales account for the majority of revenue and serve as the primary driver of customer traffic, while the company prioritizes expanding its higher-margin foodservice offerings. In the United States, Cumberland Farms maintains a concentrated presence in the Northeast and Florida, where it operates most sites directly. The European segment operates primarily in Germany and the Benelux region through partnerships with established fuel and grocery brands. The business model earns profits from the spread between wholesale and retail fuel prices and from in-store merchandise and food sales. Current initiatives include rebranding regional United States stores to the flagship Cumberland Farms brand, scaling the SmartRewards loyalty program, and increasing foodservice penetration. The company is also expanding EV charging infrastructure in its European markets. Following a period of growth through acquisitions, Cumberland Farms is currently focused on reducing debt and simplifying its portfolio through asset sales.