Lawaken develops and sells smart eyeglasses under the Lawaken Air brand. These glasses feature integrated Bluetooth speakers in the temples, allowing users to listen to audio and make phone calls hands-free. Lawaken offers the product in both prescription and non-prescription formats across various styles and lens types, including sunglasses, readers, and blue light blocking options. The product line includes 12 styles and a titanium frame option. Lawaken sells directly to consumers through its own website and JD.com, and also distributes wholesale to independent optical stores and sporting goods retailers. For direct prescription orders, Lawaken utilizes a third-party optical lab for lens fulfillment. The business model relies on increasing unit sales through these channels, with Lawaken aiming to shift its primary sales focus toward the wholesale retail network. Lawaken's growth strategy centers on expanding its retail presence from independent locations to national eyewear chains and big-box retailers. The company plans to broaden its product line by introducing new frame styles, safety glasses, and sport-specific frames. To enhance product utility, Lawaken is also developing Lawaken GO, a voice-activated social media platform. Lawaken sources frames from a single supplier in China and uses influencer marketing to promote the brand.