Clorox is a consumer packaged goods company that manufactures household and professional products. Its portfolio includes cleaning and disinfecting brands like Clorox and Pine-Sol, Glad bags, Hidden Valley condiments, Fresh Step cat litter, and Kingsford charcoal. The company sells these products through mass retailers, grocery stores, and e-commerce, with Walmart serving as its largest customer. Clorox operates through four segments: Health and Wellness, Household, Lifestyle, and International. In April 2026, the company acquired GOJO Industries, the maker of Purell, to expand its B2B presence in healthcare and commercial markets. This acquisition utilizes a model where installed dispensing systems drive recurring sales of consumable hygiene products. Clorox generates revenue by selling branded staples at a premium over private labels, supported by advertising and product innovation. Profitability depends on managing commodity costs for resins, agricultural ingredients, and packaging materials. Clorox uses revenue growth management and cost-savings programs to mitigate inflationary pressures. Current strategy focuses on rebuilding market share after past operational disruptions, integrating GOJO to capture revenue synergies, and utilizing a new enterprise resource planning system to increase supply chain efficiency.
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