Clorox is a consumer packaged goods company that makes and sells branded cleaning, household, and personal care products. Clorox's core business is cleaning and disinfecting products — bleach, wipes, and sprays under the Clorox brand, plus Pine-Sol, Tilex, and Liquid-Plumr — which account for roughly 44% of net sales. Clorox also sells professional disinfecting products to hospitals, offices, and food service under CloroxPro and Clorox Healthcare. Other key product lines include Glad trash bags and food storage (roughly 15% of sales), Hidden Valley Ranch food products (roughly 12%), and Fresh Step and Scoop Away cat litter (roughly 10%). Additional brands include Kingsford charcoal, Brita water filters, and Burt's Bees personal care. Clorox sells primarily through mass retailers, grocery chains, and e-commerce in the U.S., which accounts for over 80% of sales. Walmart alone represents about 27% of total net sales. Clorox's business model relies on selling branded staples at a premium to private label, with revenue driven by volume and per-unit pricing. Profitability depends on raw material costs, manufacturing efficiency, and pricing power. Clorox targets advertising and promotion spending at roughly 11% of net sales to defend brand positions and drive innovation. The company is currently in the midst of a major ERP system replacement — a roughly $570-580M investment — expected to improve supply chain visibility and trade spend management over the medium term.