MSAV rents and installs AV and LED display equipment for commercial customers in Malaysia. The company operates two primary business lines: short-term event rentals and long-term semi-permanent installations. Short-term rentals serve individual events such as corporate conferences, concerts, and product launches, with engagements lasting from one day to several months. Long-term installations involve MSAV placing and maintaining equipment at venues like hotel ballrooms and convention centers under multi-year, usage-based lease arrangements. Under these contracts, customers pay fees based on actual equipment usage rather than fixed monthly rates. MSAV owns its equipment fleet, which includes LED panels, projection systems, and professional audio gear, and utilizes its own technical staff for installation, operation, and maintenance. The company generates the vast majority of its revenue from these rental activities. Profitability depends on equipment utilization because MSAV carries significant fixed costs related to equipment depreciation and its permanent workforce. MSAV intends to grow by increasing its presence in the hotel sector, relaunching full-service event production services like staging and booth construction, and expanding into concert organization to take a larger role in event revenue by leveraging its existing assets and technical expertise.