AIR Global produces and sells branded flavored molasses, also known as hookah or shisha. The company manufactures tobacco-based products used for social smoking in water pipes and operates a portfolio of brands led by its flagship Al Fakher label. AIR complements Al Fakher with other brands including Shisha Kartel, Zødiac, NameLess, and Kloud King. Beyond traditional molasses, AIR has introduced inhalation devices under the OOKA and VANT brands, pursuing a hardware-and-consumables business model. AIR generates revenue by selling products through direct-to-consumer channels, distributors, and licensed retailers in more than 90 markets worldwide. Headquartered in Dubai, AIR maintains a significant presence in the Middle East while expanding into Europe, Africa, Asia, and the Americas to serve growing global demand. The company uses its multi-brand strategy to target different price points and customer segments, relying on Al Fakher as its primary volume driver. AIR utilizes its scale and global distribution network to reach an international customer base through its own production and logistics capabilities.