RUIH
Industry:
Transportation Commercial Services
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DESCRIPTION

RUI provides facility management and logistics services, operating primarily in China and Saudi Arabia. In China, RUI manages commercial and industrial facilities by providing security, fire safety, energy management, and cleaning services. RUI uses a centralized AIoT cloud platform that integrates third-party hardware and provides real-time monitoring and automated alerts for these facilities. In Saudi Arabia, RUI provides logistics for large construction and industrial projects, including port operations, customs clearance, and inland transportation. These services primarily target Chinese companies executing infrastructure projects in the Middle East. RUI also leases material-handling equipment, such as forklifts, to its logistics customers. RUI's business model uses its logistics projects to build relationships with project clients, intending to convert them into multi-year facility management contracts once the projects are operational. RUI operates with an asset-light strategy, outsourcing most labor and transportation needs to third-party providers. RUI depends on a related-party agreement to license the software for its AIoT platform. The company plans to expand its facility management business in the Middle East and enter new markets in Southeast Asia.

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