3Knights is a Malaysia-based consulting firm that provides artificial intelligence and data analytics services to small and medium enterprises in the trading, manufacturing, and retail sectors. The company designs and deploys customized AI systems for predictive analytics, natural language processing, and automated marketing. 3Knights also manages end-to-end data integration and dashboard development while sourcing the hardware and cloud infrastructure required for implementation. The business model relies primarily on fixed-fee, project-based contracts where revenue is recognized upon reaching specific milestones. 3Knights also generates recurring revenue through post-implementation maintenance, system support, and cloud hosting. While the company serves direct corporate clients, it also acts as a subcontractor for larger IT firms. The cost structure is variable and consists mainly of subcontractor wages, data acquisition fees, and infrastructure expenses. 3Knights benefits from a five-year Malaysian tax exemption on AI-related income but faces high customer concentration. To drive growth, 3Knights plans to expand into Singapore and Indonesia and transition from bespoke consulting toward a product-based model by developing proprietary AI frameworks for subscription licensing. The company is currently expanding its internal team of data scientists and engineers to support this shift.