3Knights Dynamics is a Malaysia-based technology consulting firm specializing in AI and data analytics. The company provides digital transformation, data analytics, and marketing strategy services to small- and medium-sized enterprises. 3Knights helps clients modernize legacy systems, integrate data for predictive modeling, and improve customer engagement through AI tools. As part of project delivery, the company also procures and installs hardware and cloud infrastructure for clients. 3Knights operates primarily through a project-based business model, earning revenue from fixed-fee contracts with milestone-based payments triggered by user acceptance testing. A small number of customers account for most revenue. While the majority of sales come from one-time implementations, the company is increasing its focus on recurring services like system maintenance, cloud hosting, and API management. Key costs include data acquisition, cloud computing fees, and third-party subcontractors. The company recently transitioned to a model where it directly manages the procurement of project inputs and benefits from a five-year tax exemption on AI-related income in Malaysia. Its strategy involves expanding across Southeast Asia and developing proprietary AI frameworks to transition toward subscription-based software offerings.