AsiaPac AdTechinno is a Hong Kong-based digital marketing agency that helps brand owners plan and run ad campaigns across online and offline channels in the Asia-Pacific region. The company operates across search, social media, influencer/KOL networks, connected TV, and digital out-of-home formats, serving roughly 1,100+ active clients in industries including banking, travel, fashion, beauty, and retail. AsiaPac AdTechinno sells directly through local sales teams across 14 offices in 11 APAC markets, though revenue is heavily concentrated in Hong Kong and Taiwan, which together account for over 90% of sales. The core business model involves acting as a principal media buyer — purchasing ad placements from platforms like Google and Meta on behalf of clients and charging a service fee — with revenue recognized gross. Advertising costs to channel partners run roughly 61% of revenue, and gross margins are approximately 26%. The company also earns rebates from channel partners tied to aggregate spending volume. In 2025, AsiaPac AdTechinno launched three SaaS platforms — OptAdEasy, KOOLER AI, and Kolsify — covering ad management, influencer management, and AI content creation, generating subscription revenue that currently represents about 5% of total revenue. The company's key strategic push is to grow this SaaS segment over time, shifting toward recurring, higher-margin revenue. Two U.S.-based media suppliers, believed to be Google and Meta, account for roughly half of total purchases, representing meaningful supplier concentration.