Poche is a Hong Kong-based digital marketing services provider that helps advertisers in the gaming, mobile application, and e-commerce sectors reach international audiences. The company acts as an intermediary, purchasing advertising traffic from global platforms including Google, Meta, and TikTok to run campaigns for its clients. Poche layers supporting services onto these ad placements, such as market research, creative content production, influencer marketing, and global media outreach. The business operates on a spread model where Poche buys traffic and resells it at a markup bundled with strategy and optimization services. Poche charges clients primarily on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis. The company handles project-based work, as clients typically do not sign long-term contractual commitments. Consequently, Poche relies on the volume of managed ad spend and its ability to secure new campaign work to drive revenue. Poche’s strategy involves integrating AI and big data analytics into its platform to improve targeting and campaign performance. Poche is also expanding geographically, with a focus on entering the U.S. market through acquisitions, while diversifying services to reduce dependence on platform-driven revenue. Following its IPO, Poche maintains a dual-class share structure that concentrates voting control with its founders.