Poche is a digital marketing agency that facilitates the international expansion of Chinese advertisers. The company primarily serves developers and retailers in the gaming, mobile application, and e-commerce verticals. Poche operates as a media buyer and campaign manager, purchasing advertising inventory on global platforms such as Meta, Google, and TikTok to execute marketing campaigns for its clients. Its business model relies on acting as a principal intermediary, where the company procures digital traffic and charges advertisers a fee or markup over the procurement costs. Poche also generates income through rebates provided by media platforms based on total advertising spend. Since revenue is project-based rather than subscription-based, Poche depends on securing a continuous stream of new campaign engagements. The growth strategy involves integrating artificial intelligence and big data into its proprietary platform to enhance campaign targeting and optimization. Additionally, Poche is expanding its service suite to include influencer marketing and media outreach while seeking to establish a direct operational presence in markets outside of China, including the United States. The company manages high-volume transactions with a focus on navigating local cultural nuances and cross-border compliance for its advertiser clients.