GOTV
Industry:
Software

DESCRIPTION

FullPAC is a political communications technology company that provides a multi-channel outreach platform for political campaigns, advocacy organizations, political action committees, and government entities to contact voters. The company's flagship service is peer-to-peer text messaging, which enables agents to send individual text messages to targeted voter lists. FullPAC also provides automated voice broadcasting, public opinion polling, voter data and segmentation, direct mail, digital design tools, and candidate research. Beyond political campaigns, the company provides constituent communications for municipalities and proxy solicitation messaging for corporate issuers. FullPAC operates primarily on a transactional model, charging clients fixed fees per message sent, alongside software subscriptions for its creative tools. Clients access these solutions through a self-serve platform or fully managed service engagements. FullPAC sells directly and through an external referral network of political consultants. Carrier fees and voter data access represent its primary cost of revenue, and demand is driven by election cycles and overall messaging volume. FullPAC's strategy centers on consolidating its communication tools into a unified platform and pursuing acquisitions in niche campaign services.

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