Klook is an online marketplace for travel experiences, focused on the Asia-Pacific region. The platform connects travelers with merchants offering activities, tours, attractions, and local services — theme park tickets, city tours, cooking classes, and similar in-destination experiences. Klook's core users are Millennial and Gen Z travelers who tend to book close to or during a trip, making Klook a mobile-first, last-minute booking platform. On the supply side, Klook partners with a wide range of merchants, from large attractions to small independent operators, helping them digitalize and access global demand. Klook sells through its mobile app and website, and runs a network of 30,000+ content creators across 88 markets that drove more than 70% of traffic organically in 2024. Klook earns revenue primarily as an intermediary: when acting as an agent, Klook marks up the merchant's base price and keeps the spread; for pre-purchased inventory, Klook recognizes revenue on a gross basis. Klook tracks gross profit as a percentage of gross transaction value as its primary monetization metric. Growth levers include expanding the merchant base, growing the user base within APAC (especially India and Japan) and internationally, improving monetization through dynamic pricing and premium add-ons, and cross-selling adjacent products like rail, ground transport, and e-SIMs. Non-APAC users grew from 4.5% of GTV in 2022 to 17.5% in the nine months ended September 30, 2025, reflecting growing demand from U.S. and European travelers booking APAC experiences on the platform.