Gloo builds a technology platform serving the faith and flourishing ecosystem — primarily U.S. churches, faith-based nonprofits, and the vendors that serve them. Gloo's platform addresses two core needs: modernizing technology infrastructure and expanding donor reach and fundraising. On the technology side, Gloo's flagship product is Gloo 360, a subscription-based managed IT and digital transformation service where Gloo assumes responsibility for a customer's entire technology operations, deploying enterprise software and AI-driven automation in place of the customer's own staff. On the fundraising side, Gloo serves organizations through Masterworks (mass media fundraising campaigns), Westfall Group (major donor engagement and events), and Barna (research and audience insights). Gloo reports revenue in two buckets: Platform Revenue, which includes subscriptions, advertising, and marketplace sales (~60% of recent revenue), and Platform Solutions Revenue, which is project-based services including technology consulting, fundraising services, and research engagements (~40%). Gloo grows through two motions: acquiring best-in-class vendors already serving the ecosystem under its Gloo Capital Partners umbrella (including Masterworks, Westfall, Barna, and others), and organically expanding within existing customers across the platform over time. A key strategic theme is "taking over the work" — rather than selling software tools, Gloo assumes operational responsibility for entire functions, targeting the customer's labor budget rather than just its software budget, with AI automation expected to improve margins as it scales.