Black Rock Coffee Bar operates a chain of drive-thru coffee shops across seven states, primarily in the Pacific Northwest with expansion into Texas. Founded in 2008 in Beaverton, Oregon, Black Rock has grown to 181 company-owned locations — the company has no franchise locations, which it argues supports consistent culture and guest experience. Black Rock's menu centers on handcrafted coffee and espresso beverages (lattes, cold brews, Americanos, and signature drinks) alongside its proprietary Fuel energy drink line, which accounted for roughly 24% of FY2025 revenue and targets younger customers seeking non-coffee occasions throughout the day. Black Rock roasts its own coffee beans in small batches at two company-owned facilities, supporting freshness and cost control. The core customer experience targets roughly 90 seconds from order to handoff at the drive-thru, with roughly 73% of locations also offering lobby seating. Revenue is driven by store count, transaction volume, and average check size. Black Rock's loyalty program, launched in mid-2024, already accounts for roughly 63% of total sales, with loyalty members showing higher visit frequency and larger average checks. The company has grown unit count at roughly 20% annually since 2020, with plans to open 36 new stores in 2026. Average new store investment runs approximately $860K, or roughly $650K net of tenant improvement allowances. Black Rock's primary costs are labor, ingredients, and occupancy.