Smart Pointer provides temperature-controlled logistics and warehousing services in Hong Kong. Founded in 2019, the company operates a 70,000 sq ft 12-floor logistics center in Kwai Chung that offers both ambient and temperature-controlled storage. Its logistics segment utilizes a fleet of 26 trucks, including 22 refrigerated vehicles, to provide integrated services such as end-to-end planning, collection, and point-to-point delivery. A central component of the business model is route consolidation, through which Smart Pointer sorts and loads goods from multiple customers onto a single truck to maximize utilization and lower costs. The company typically bundles logistics and warehousing into a single service agreement for a customer base of wholesalers, importers, and retailers. Smart Pointer operates a capital-light model, leasing its primary warehouse and using a mix of owned and rented vehicles. Revenue streams include monthly package fees, unit prices per delivery, and storage rental fees. Primary costs include subcontracting fees, vehicle expenses, and a recurring management fee paid to Action Trend, a related party controlled by the CEO. Smart Pointer plans to grow through the acquisition of other logistics providers, expansion of its handling capacity, and investment in automated warehouse management technologies.