MediaOn is a Hong Kong-based digital marketing and advertising agency that provides integrated brand promotion services through online and offline channels. MediaOn serves NGOs, SMEs, and public sector agencies across the finance, retail, and technology sectors. MediaOn operates primarily on a project basis, offering social media marketing, influencer campaigns, search engine optimization, and event management. MediaOn generates revenue through three streams: delivering integrated marketing campaigns as a principal, earning volume-based rebates by pooling client ad spend on third-party media platforms, and collecting commissions as an agent for digital ad placements. MediaOn uses a variable cost structure consisting of outsourced production and creative suppliers. MediaOn experiences significant customer and supplier concentration, with a substantial portion of revenue derived from a small number of clients and specific media rebate platforms. To drive growth, MediaOn is pursuing geographic expansion into Taiwan and the United States while investing in emerging technologies like AR/VR and artificial intelligence. MediaOn also uses strategic partnerships and acquisitions to enhance its event production and video content capabilities. MediaOn is currently seeking capital through an IPO to fund its operations and repay outstanding debt.