Etoiles is a Hong Kong-based investor relations and public relations firm that primarily serves companies listed or seeking to list on the Hong Kong and U.S. stock exchanges. Etoiles operates through its subsidiary, Etoiles Consultancy, to provide outsourced services including public relations management, investor relations support, and due diligence on investment targets. Core offerings involve preparing corporate presentations, managing investor websites, coordinating listing ceremonies, and conducting site visits for due diligence reports. The business model utilizes both fixed project fees for one-off services and recurring retainers for ongoing support. Etoiles applies a cost-plus pricing strategy based on labor, project duration, and complexity. The company maintains a concentrated client base and outsources specific functions, such as roadshow logistics, to third-party partners. Growth strategy centers on expanding its footprint in U.S. capital markets and enhancing its Hong Kong operations by integrating digital tools like social media into client deliverables. Etoiles secures new business primarily through referrals from existing clients and business partners. In October 2025, the SEC suspended trading of the company’s shares due to concerns regarding potential market manipulation via social media.