Radiant Strategies is a small public relations firm operating in Malaysia through its subsidiary, Radiant PR Solutions. The company provides two primary services: public relations advisory and press release services. Public relations advisory includes media strategy, brand positioning, and communication planning. Press release services involve drafting, editing, and publishing content across news and social media platforms. Radiant Strategies generates revenue through a combination of monthly retainer fees for advisory work and project-based fees for individual press releases. The company sells directly to clients via an in-house team and relies on the CEO’s personal network and participation in local trade events to secure new business. As an early-stage service-oriented business, Radiant Strategies maintains minimal overhead with no physical manufacturing or proprietary technology. The company operates with a very small team consisting of a CEO and an accountant. Radiant Strategies depends on a limited number of clients, serving only four entities in its most recent fiscal year. Operating costs are primarily related to employee expenses. The business model scales based on the number of clients, the scope of retainers, and the total volume of press releases produced.