GrabAGun is an online retailer of firearms, ammunition, and accessories, selling roughly 73,000 products across handguns, long guns, ammunition, accessories, magazines, and optics. Handguns and long guns together make up about 84% of revenue. GrabAGun sources products from over 2,000 brands — including Smith & Wesson, Ruger, Sig Sauer, and Glock — buying about 92% through wholesale distributors and 8% directly from manufacturers. GrabAGun earns the spread between what it pays suppliers and what it charges customers, with revenue driven by transaction volume and average order value. Because federal law prohibits direct shipment of firearms to consumers, GrabAGun ships purchased firearms to a network of FFL dealers — which GrabAGun claims reaches within 15 miles of 97% of the U.S. population — where customers complete a background check and take possession. About 28% of sales are fulfilled via drop-ship arrangements, keeping warehousing costs lean. GrabAGun operates with just 50 employees out of a single warehouse in Coppell, Texas. A core part of GrabAGun's model is its proprietary NIP system, which uses AI to monitor competitor pricing every 30 minutes and dynamically adjust prices across its full catalog. Email marketing (over 1.5 million subscribers) and organic search are GrabAGun's primary customer acquisition channels, as traditional advertising platforms restrict firearms marketing. GrabAGun went public via SPAC in July 2025 and is pursuing growth through M&A across the firearms supply chain, as well as through PEW Logistics, a third-party logistics subsidiary that offers white-label fulfillment infrastructure to firearms brands.