AM PM Group is a Hong Kong-based marketing and content services agency operating through its subsidiary AM PM (HK) Limited. The company runs three service lines: event management and decoration, content production and design, and IP exhibitions. Event management is the dominant business, generating roughly 84% of revenue in FY2025. AM PM plans, designs, and manages events for corporate clients — including themed seasonal decorations for shopping malls, product launches, music concerts, and corporate functions — handling the full project cycle from concept to post-event review. Content production, contributing roughly 16% of revenue, involves producing television programs for Hong Kong broadcasters (including TVB) across genres like health, travel, and entertainment, as well as TV commercials and design work. The IP exhibition segment, launched in 2023, organizes immersive experiences featuring licensed Japanese anime IP through ticket sales, sponsorships, and merchandise, though AM PM paused this segment in FY2025. AM PM uses a project-based fee model — event work is priced on a cost-plus basis, content production charges per program, and exhibitions earn from tickets and sponsorships. The company outsources physical execution to third-party suppliers while keeping design and project management in-house, resulting in an asset-light model with a gross margin of roughly 29%. Revenue is inherently lumpy, as most contracts are non-recurring and a small number of customers drive a large share of revenue. AM PM's growth strategy focuses on expanding content production internationally, growing event management into the U.S., and pursuing selective M&A.