AOJE
Industry:
Consumer Goods Capital Goods
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DESCRIPTION

AOJE (brand name "AOJEZOR") is a small Chinese manufacturer that makes and sells two categories of products: consumer home goods and industrial copper components. Consumer home goods, roughly two-thirds of revenue, consist primarily of antibacterial bathroom and kitchen storage cabinets made from proprietary PVC panels incorporating oyster shell material, marketed as waterproof, antibacterial, and mold-resistant. AOJE also sells a smaller line of wrought iron furniture. Consumer products are sold primarily through a single distributor, Guixi Brand New Trading, which sells to end consumers via Amazon, Temu, TikTok, and other e-commerce platforms in the U.S., Australia, and Europe. Industrial copper products, roughly one-third of revenue, include commutators (precision components used in electric motors) and high-purity copper bars, both sold directly to B2B customers in the automotive and electrical industries. AOJE manufactures everything at a single facility in Guixi City, Jiangxi Province, with about 29 full-time employees. The business is a straightforward manufacturing-to-distribution model, with raw material costs (PVC, copper, steel) as the primary cost driver. Customer concentration is high — only 20 total customers in FY2025 — and the business is heavily dependent on its single distributor. AOJE's stated growth strategy focuses on expanding direct B2C e-commerce sales, launching new cabinet models, and growing in the domestic China market.

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