WeShop operates a social commerce platform in the UK that combines product discovery through community-generated content with an affiliate shopping model. Users browse peer recommendations across categories including fashion, beauty, electronics, home goods, and travel, then click through to complete purchases on third-party retailer websites. WeShop does not sell products directly, hold inventory, or process payments — it acts purely as a referral channel. WeShop earns revenue two ways: affiliate commissions paid by retailers (routed through affiliate network intermediaries, primarily Awin and Impact) when users complete purchases, and advertising revenue from retailers and brands buying promotional placements on the platform. A notable feature of WeShop's model is its Shareback Plan, an equity-linked rewards program where users earn digital units called WePoints for purchases and referrals, redeemable for Class A ordinary shares held in a community trust. This funds user loyalty in equity rather than cash, reducing cash costs but diluting shareholders. WeShop's cost base is primarily technology development and user acquisition — the model is capital-light by design. Revenue is highly concentrated, with three affiliate network counterparties accounting for roughly 74% of revenue in FY2025. WeShop listed on Nasdaq in late 2025 and is planning a US market expansion, with a US leadership team targeted for recruitment in 2026. As of early 2026, WeShop had only 20 full-time employees, making it a very early-stage business.