CTW operates G123.jp, a browser-based, free-to-play gaming platform built around licensed Japanese anime intellectual property. The platform hosts games themed around anime franchises such as Queen's Blade, So I'm a Spider So What?, and Goblin Slayer, with upcoming titles based on Doraemon and Kakegurui. Games are accessible instantly via browser without downloads or registration, across any device. CTW's direct customers are game developers, not players. CTW serves developers by licensing anime IPs from major holders like KADOKAWA and TMS Entertainment, then sub-licensing those IPs to developers, while also providing hosting, localization, payment infrastructure, marketing, and upfront development financing. CTW monetizes by retaining roughly 88% of gross in-game purchases after paying IP royalties, with all revenue coming from optional player microtransactions — the platform carries no ads. CTW advances cash to developers upfront and recoups those advances by retaining a larger revenue share until the balance is repaid; if a game underperforms, CTW absorbs the loss. As of July 2025, CTW had 29 active titles and 24 in the pipeline. Japan accounts for roughly 70% of in-game purchases, with CTW actively expanding into South Korea, the U.S., and Taiwan. Growth levers include signing globally recognized anime IPs, geographic diversification, and mobile expansion. CTW also uses AI tools for localization and ad optimization to improve user acquisition efficiency.
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