Pitanium is a small Hong Kong-based retailer selling proprietary skincare, haircare, and personal care products under two house brands: PITANIUM, targeting the premium end of the market, and BIG PI, offering products at varied price points. The product portfolio spans 102 SKUs across skincare, haircare, cosmetics, and other personal care items, generally priced between HK$480 and HK$1,480 at retail. Pitanium sells directly to consumers through its own website and physical retail stores in prime Hong Kong shopping districts, capturing the full retail margin by bypassing third-party distributors. Pitanium does not manufacture its own products, instead outsourcing production to OEM and ODM suppliers across South Korea, Taiwan, Japan, France, Spain, the U.S., and Switzerland. Revenue is driven by order volume, product pricing, and repeat purchasing — roughly 95% of revenue comes from registered members, and a tiered membership program incentivizes loyalty. Pitanium also offers a subscription program for high-frequency consumables like shampoo and health supplements. Key costs include product procurement, prime-location retail leases, and marketing spend including influencer and social media advertising. The company employs 48 people and holds roughly 105 days of inventory, requiring active management given product shelf lives of 1.5 to 3 years. Near-term, Pitanium is focused on expanding its product portfolio and growing its online channel, with longer-term ambitions around third-party platform distribution and international expansion.