DCR Tech Group is a China-based visual effects and visual content production company. Through its operating subsidiary, DCR Beijing, the company produces VFX for clients across film, television, OTT streaming, games, animation, advertising, digital cultural tourism, and extended reality (XR) applications. DCR has served roughly 88 clients since its founding in 2021, with its client base expanding from 17 clients in FY2024 to 48 clients in FY2025. Named clients include Nova Film and Xixi Pictures. DCR sells through direct relationships, relying heavily on its CEO's industry connections and client referrals rather than a formal sales infrastructure. Contracts are project-based, typically lasting three to six months, and structured around fixed-price, milestone-based payments. Revenue is recognized only upon delivery and client acceptance of completed work. DCR's cost structure is dominated by outsourcing — DCR subcontracts lower-complexity tasks like green screen removal, background compositing, and basic animation to third-party VFX studios, and these outsourcing costs represent the vast majority of total cost of revenue. This model provides volume flexibility but compresses margins when larger, more complex projects require heavier subcontracting. DCR also invests meaningfully in its proprietary DCR Hub production management system, which management argues improves workflow efficiency and serves as a competitive differentiator. Looking ahead, DCR plans to expand into immersive XR content for digital cultural tourism, while continuing to invest in DCR Hub development and talent acquisition.