Trendic International is a small Hong Kong-based event management company that plans and executes immersive, themed "experience events" — walk-through attractions built around licensed IP from animated and live-action franchises, typically held in shopping malls or exhibition centers for six to thirteen weeks. Trendic handles end-to-end event management: venue selection, concept development, permitting, merchandising, marketing, and on-site operations. The company operates under two primary models. In its service fee model, an event organizer holding the IP license hires Trendic as event planner, paying a fixed fee while bearing all production costs — lower risk, lower upside. In its direct investment model, Trendic sub-licenses the event rights from the organizer, absorbs all production and royalty costs, and keeps all revenue from tickets, merchandise, food and beverage, and sponsorships. Ticket sales account for roughly half of direct investment revenue, with the remainder from in-venue spending, making merchandising and upsell capabilities material to profitability. Trendic also designs and sources custom merchandise for event organizers and brand clients, and organizes pop-up stores and product launch events for brand owners. The company sells primarily through direct relationships managed by its founder and CEO, and through referrals within its network of IP owners and event organizers. Trendic's core strategic ambition is to move further up the value chain by securing IP licenses directly from IP owners, which would eliminate the markup that event organizers currently embed in sub-licensing arrangements, and to expand geographically across Southeast Asia.