Trendic International is a Hong Kong-based event management company that specializes in "walk-through experience events" built around licensed intellectual property from animated cartoons and films. The company creates immersive pop-up exhibitions where attendees visit themed zones, purchase exclusive merchandise, and buy themed food and beverages. Beyond these core exhibitions, Trendic designs custom merchandise like apparel and figurines and manages brand events such as product launches for fashion labels. Trendic operates through two primary business models. Traditionally, it acts as an event planner, charging fixed service fees and commissions to IP owners or organizers to execute events. Recently, Trendic has shifted toward a direct investment model, acting as the primary organizer. In this role, Trendic bears all production costs, including venue fit-out and logistics, while collecting all revenue from ticket sales, sponsorships, and ancillary spending. This model carries higher financial risk but offers greater upside if attendance is strong. Business development relies heavily on the CEO's personal industry network rather than a formal sales force. Trendic's strategy involves moving up the value chain by securing IP licenses directly from owners to bypass intermediaries. The company also plans to expand into overseas markets like Malaysia and Thailand and is developing a proprietary ticketing platform to manage customer data and marketing.