AI Assets is a Singapore-based fintech company whose core product is MAXE, a mobile app that gives retail investors access to real-time market data, macroeconomic indicators, mutual fund holdings tracking, and brokerage account integration in one place. MAXE uses AI to surface relevant market data and investment intelligence, and is explicitly positioned as an information platform — it does not provide investment advice, execute trades, or manage portfolios. Users download MAXE for free from the App Store or Google Play and pay for premium subscription access via "Pro" or "Pro Plus" monthly or annual plans. As of June 30, 2025, MAXE had over 147,000 registered users across 176 countries, with roughly 3,900 paid subscriptions. AI Assets also has a second product, TPS, an AI-driven portfolio information system aimed at small and mid-sized financial institutions such as securities firms, funds, and family offices — but TPS has zero users and no revenue as of June 30, 2025. All revenue comes from MAXE subscriptions. The company plans to grow by expanding geographically into Hong Kong and New York, developing financial sector-specific AI models beyond the general-purpose OpenAI models currently in use, and commercializing TPS with brokerages and funds. AI Assets is early-stage and loss-making, and its path to profitability depends entirely on scaling paid MAXE subscriptions.
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