AsiaStrategy, which operates through its Hong Kong subsidiary Top Win International Trading Limited, is a wholesale distributor of luxury watches. The company buys watches from authorized dealers, distributors, and brand owners in Europe, Japan, and Singapore, then resells them to independent watch dealers, distributors, and retail buyers across Asia-Pacific. AsiaStrategy carries over 30 luxury watch brands, including Rolex, Patek Philippe, Cartier, and Longines, with Omega accounting for roughly half of total revenue. The core price range is approximately $1,900–$7,500 per watch. Customers are primarily B2B, though the company also operates a physical showroom in Wan Chai, Hong Kong. The top two customers account for 37% of revenue. AsiaStrategy makes money on the spread between sourcing and resale prices, buying and selling on an order-by-order basis with no long-term contracts on either side. Margins depend heavily on procurement timing, inventory mix, and sourcing relationships built over 20+ years. The company is actively transitioning beyond pure watch distribution toward a broader investment-holding model. Recent moves include accumulating bitcoin as a treasury reserve asset, investing roughly $4M into a private equity fund that holds an indirect stake in Bitplanet, a KOSDAQ-listed company, and acquiring roughly 7% of DV8 Public Company Limited, a Thai Stock Exchange-listed company, for roughly $2M. AsiaStrategy funded these initiatives partly through $10M in convertible notes.