RedCloud operates a B2B marketplace and data intelligence platform for the Fast-Moving Consumer Goods (FMCG) supply chain in emerging markets, with its primary operations in Nigeria and South Africa. The company provides a digital infrastructure, RedAI, that connects FMCG brands and distributors with small and mid-sized retailers to digitize procurement processes. Retailers use the platform to browse products, place orders, and receive AI-driven inventory recommendations, while distributors and brands use data dashboards to track demand signals and optimize sales efficiency. RedCloud operates an asset-light business model, meaning the company does not own inventory, warehouses, or logistics assets. RedCloud instead focuses on building a proprietary dataset from trade transactions to provide market intelligence. RedCloud generates revenue primarily through transaction fees, though it is transitioning to a hybrid model that includes fixed subscription fees for distributors and licensing fees for joint venture partners in international markets. RedCloud focuses its growth strategy on expanding its retailer network and monetizing its data through premium AI services for demand forecasting and inventory optimization. RedCloud argues its competitive advantage lies in the scale of its trade data, which informs its automated decision intelligence layer.