MasterBeef is a Hong Kong-based restaurant group specializing in Taiwanese cuisine. The company operates two primary brands, Master Beef and Anping Grill. Master Beef is an all-you-can-eat hotpot chain where customers select from various soup bases and sliced meats. Anping Grill is an all-you-can-eat barbecue chain featuring table-side grilling and Taiwanese snacks. Both brands use a fixed-price, buffet-style business model where customers pay a set fee for unlimited food during a specific time window, typically two to three hours. This model drives revenue through high table turnover and the upselling of higher-tier menus. MasterBeef supports its restaurants through a central kitchen that manages procurement, preparation, and distribution. This infrastructure lowers ingredient costs and reduces labor needs at individual outlets. Beyond its restaurants, the company sells retail soup bases and produces private-label food for other businesses. MasterBeef plans to grow by opening more locations in Hong Kong and franchising its brands in international markets like Singapore and Southeast Asia. The company is also expanding into new categories by introducing a Thai gelato brand in Hong Kong and is investigating the use of AI-powered robots to handle table service and manage labor costs.