Aether operates SentimenTrader.com (through its subsidiary Sundial Capital Research), a financial research and analytics platform focused on market sentiment analysis for equity and options traders. The platform's core products include proprietary sentiment indicators — most notably the Smart Money/Dumb Money Confidence Indicator and Market Sentiment Optimism Indexes — along with daily and weekly analyst research reports, a no-code Backtest Engine, a library of over 3,000 proprietary indicators, and a DataEdge API for institutional clients. SentimenTrader sells primarily through subscriptions ranging from $59/month (research reports only) to $139/month (full access), with the DataEdge API sold separately on an annual enterprise basis to hedge funds and systematic traders. Aether also runs Alpha Edge Media, a newsletter business launched in 2025 covering equities, crypto, and IPOs, priced at $9/month and monetized through advertising, sponsorships, and events. Alpha Edge Media is designed to funnel free subscribers into paid SentimenTrader customers — converting free users to paying subscribers is the primary near-term revenue driver. Aether also has two subsidiaries in development: Aether Grid, which will house real-time data and sentiment-tracking products, and Aether Labs, an R&D unit focused on AI-driven analytics. Separately, Aether's board has approved a bitcoin treasury accumulation strategy, following a model similar to Strategy, though no bitcoin has been purchased as of the filing date.