Fitness Champs is a Singapore-based swimming instruction company that operates through two primary segments: school-based lessons and private instruction. Under its school-based business, Fitness Champs delivers the SwimSafer national water safety program to public school students through a tender contract with the Singapore Ministry of Education. Fitness Champs is the largest vendor in this program and serves approximately 30% of participating students. Revenue in this segment is tied to government contract pricing and school booking volumes. The private instruction business provides swimming and aquatic sports lessons to individual students, with revenue driven by enrollment and fee-per-lesson models. Both segments are labor-intensive, and swim coaches represent the company's primary cost driver. Fitness Champs is pursuing geographic growth beyond Singapore, having launched a Dubai subsidiary in 2025 with plans to expand service offerings in that market in 2026. The company also targets growth through M&A and partnerships. Fitness Champs uses capital from its September 2025 IPO to fund these expansion plans and diversify its revenue streams outside of its home market.