HomesToLife is a Singapore-based furniture company that buys sofas from contract manufacturers in China, Vietnam, India, and Italy, then sells them wholesale to furniture retailers and distributors worldwide. The export business accounts for roughly 93% of revenue and operates on a B2B basis, selling sofas under HomesToLife's own brands (Domicil, Fabbrica, HomesToLife) or on a white-label basis for retailers who sell under their own names. HomesToLife does not own factories; instead, it controls design, sourcing, quality, and logistics, with contract manufacturers bound by exclusivity clauses. The company sources customers through major trade fairs including Canton Fair, Shanghai Fair, and Brussels Fair, as well as existing relationships. A small leather trading business (~5% of revenue) buys raw hides from global suppliers and resells them to tanneries. A retail division (~2% of revenue) operates four stores in Singapore and a small network in South Korea, selling sofas and case goods directly to consumers; these stores also serve as brand showcases. HomesToLife's growth strategy centers on expanding its export reach following the May 2025 acquisition of HTL Marketing, which added subsidiaries across France, Australia, Korea, Japan, Taiwan, and the UK. Key growth priorities include brand-led expansion in Asia and scaling the India market. The retail business in Singapore recently underwent restructuring after operating losses, including store closures and staff reallocation.