MEDI Group is a Hong Kong beauty and personal care services company operating under the "Doctor's Concept" brand. Founded in 2004, the company runs service centers in Hong Kong offering two categories of treatment: medical aesthetic procedures (Botox, fillers, laser treatments, chemical peels, and HIFU-based body contouring), which are performed by or under the supervision of a registered medical practitioner, and normal beauty treatments (facials, body massage, and skin whitening) performed by trained beauty professionals. MEDI targets middle-market Hong Kong consumers, primarily women aged 15–65, positioning on personalized service at competitive prices. The company sells services through prepaid packages, where customers pay upfront for a bundle of treatments redeemed over up to 24 months. Revenue is recognized either when treatments are redeemed or when packages expire with unused credit. Notably, expired package revenue has grown to roughly 57–67% of total revenue in recent periods, reflecting significant customer attrition rather than active service delivery. The cost structure is largely fixed, dominated by employee compensation, shop rental, and equipment depreciation. MEDI's growth strategy includes reopening additional Hong Kong locations after shrinking from six service centers pre-COVID to two, expanding into Malaysia and Singapore, and developing proprietary branded products and devices. The company carries meaningful financial risk: its auditor has issued a going concern qualification, it generates negative operating cash flow, holds minimal cash, and relies on shareholder loans and bank borrowings to fund operations.