Sierra International Network operates a startup accelerator and a gig-worker platform called Follow Me For Equity. The company functions as a barter exchange network that uses non-cash equity transfers as its primary medium of exchange. Through the Follow Me For Equity program, the company recruits independent contractors to perform promotional tasks, such as content sharing and audience outreach, in exchange for shares of Sierra International Network stock rather than cash payments. In its accelerator program, the company provides advisory, operational, and marketing support to early-stage startups, specifically targeting founders from underrepresented communities. Sierra International Network does not take controlling stakes but receives equity in these portfolio companies as compensation for its services. The business model relies on the eventual liquidity of these privately held equity stakes through public listings or acquisitions to generate cash. While the company also participates in affiliate marketing to earn commissions from third-party purchases, its core operations are centered on non-cash exchanges for labor and services. Most of the company's assets consist of illiquid equity investments in unproven startups, and the company maintains minimal cash. Success depends on the long-term performance and exit potential of its portfolio of early-stage companies.