Cellyan facilitates the cross-border supply chain for over-the-counter pharmaceuticals moving from overseas markets into Mainland China. Hong Kong-based Cellyan manages the regulatory and logistical complexity of importing products for e-commerce logistics partners, online merchants, and pharmaceutical distributors. Cellyan operates through two primary divisions: Supply Chain Services and Procurement and Distribution. In the Supply Chain Services division, Cellyan acts as a third-party logistics provider, handling product classification, regulatory registrations, customs clearance, and fulfillment. The Supply Chain Services division operates on a fee-for-service model where revenue scales with order volume and value-added services like labeling. The Procurement and Distribution division uses data from the supply chain business to identify popular products, then sources those products directly from suppliers to resell at a margin. Cellyan operates through two subsidiaries, Joint Cross Border and V-Alliance, and relies on contract labor for warehouse tasks. Cellyan's strategy involves expanding into newer e-commerce platforms like Meituan and Pinduoduo, developing relationships with internet hospitals, and automating warehouse operations. Cellyan maintains a catalog of over 6,000 registered products to streamline market entry for its clients.