DeerHorse is a holding company whose business plan depends on acquiring Luma 108, a Chinese platform that integrates two-wheeled electric vehicle (EV) charging with e-commerce. Luma 108 installs and manages charging stations for e-bikes and e-scooters within residential communities, primarily in second-, third-, and fourth-tier cities. The company uses these charging stations as physical touchpoints to acquire and retain customers for its community group buying business. Luma 108 sells fast-moving consumer goods (FMCG), such as fresh produce and household items, through an online platform. Local group leaders act as sales agents to aggregate community demand and handle last-mile delivery. Luma 108 generates revenue through recurring monthly charging memberships and retail sales. The business model utilizes a "double-directional customer diversion" strategy where charging subsidies encourage e-commerce activity and utility services drive repeat retail traffic. Luma 108 sources products from wholesalers and brand merchants, focusing on high-frequency, low-price goods. The company's growth strategy involves expanding its network of regional agents and community group leaders to enter new geographic markets beyond its current operations in Jiangxi Province. DeerHorse currently has no material operations of its own and shares management with Luma 108.