Star Fashion Culture Holdings is a small content marketing services company based in Xiamen, China. The company helps corporate clients in consumer goods, advertising, and media promote their brands through event-based marketing, online digital campaigns, and outdoor advertising. Star Fashion plans and designs marketing strategy and creative materials in-house, then outsources production and distribution to third-party suppliers. The company charges clients a fixed fee per project, typically paid in installments over the engagement period. Revenue is driven by the number of projects won and the fee per project. Star Fashion's event marketing business, historically its core, involves marketing events like marathons and music festivals—either serving event organizers directly or acquiring IP licensing rights and sub-licensing them to corporate brands seeking event exposure. The company's online precision marketing segment, which targets audiences through major Chinese platforms like iQiyi, Weibo, and WeChat, has grown rapidly and now represents roughly half of revenue. A small outdoor advertising segment covers posters, LED displays, and public transit ads. Customer acquisition relies on referrals and industry relationships rather than a formal sales force, and customer concentration is notable, with the top three clients accounting for roughly 38% of revenue.