GCL is a Singapore-based distributor of video games and IT hardware focused on the Asian market. The company distributes physical and digital games for international publishers such as Take-Two, Sega, and Warner Bros. GCL sells these titles to a network of more than 2,100 physical and online resellers across Asia and directly to consumers via its 2Game digital platform. Through its acquisition of Ban Leong, GCL also distributes IT hardware and gaming peripherals from brands including Nvidia, Razer, and Samsung. The company operates three primary segments: Game and IT Hardware Distribution, Game Publishing, and Video Marketing. The distribution business model relies on purchasing products at wholesale discounts and reselling them at a markup to retailers and consumers. In its publishing segment, operated through 4Divinity, GCL pays developers upfront fees to secure rights and earns revenue from game sales on platforms like Steam and PlayStation. GCL's strategy focuses on moving upstream into intellectual property ownership, expanding its digital distribution footprint globally, and leveraging its Titan Digital Media subsidiary for influencer-led marketing. GCL is also expanding its presence in China and Taiwan to partner with regional developers for international distribution.