MDXR
Industry:
Consumer Services

DESCRIPTION

Medical Exercise is a franchisor of boutique wellness and longevity centers operating under the brand name OnCore Longevity Centers. The centers target adults aged 40 and older, offering automated strength training, AI-driven nutrition planning, body composition diagnostics, and telehealth medical referral services. The company operates an asset-light business model, generating revenue through upfront franchise fees, ongoing monthly royalties on franchisee gross sales, and recurring technology fees for its software platform. At the center level, franchisees generate recurring revenue through private-pay client monthly subscriptions. Medical Exercise expands through an Area Development Manager model, where regional master franchisees operate a center while recruiting and supporting sub-franchisees across assigned territories in North America. The company primarily targets established personal trainers as franchisees to convert their existing client bases into low-overhead, automated fitness studios requiring minimal on-site staffing.

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