BrilliA is an Indonesia-based lingerie supply chain provider that operates as an original design manufacturer for international brands and retailers. The company acts as an intermediary between Western brand owners, such as Hanesbrands, Fruit of the Loom, and H&M, and third-party manufacturers in Southeast Asia. BrilliA follows an asset-light business model and does not own manufacturing facilities; instead, it coordinates design, raw material sourcing, production management, and logistics for its clients. The business operates through two primary entities: Bra Pro handles sales and customer relationships, while its Indonesian subsidiary, MAP, manages design and quality control. Most revenue derives from purchase orders placed by a concentrated group of global customers. In addition to core B2B operations, BrilliA is expanding into branded consumer retail through DIANA, an in-house direct-to-consumer brand, and a five-year exclusive license to sell Jockey products in Indonesia. This shift toward branded sales aims to capture higher margins compared to the fulfillment model. BrilliA seeks to differentiate itself from lower-cost regional competitors by focusing on complex technical designs and end-to-end supply chain services. Growth efforts focus on scaling these branded businesses and expanding the product catalog to include activewear and sleepwear across ASEAN and European markets.